Email Marketing

When it comes to your marketing budget, we at NMsolutions know you want the absolute highest return on your investment. That’s why we focus primarily on email marketing.

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Why Email Marketing? 

Everyone Uses Email

A recent survey announced that 91% of consumers in 2022 use email as a way to communicate and stay updated with brands they love for discounts, specials, and upcoming products. Email is especially popular among B2B throughout the world as it is the prominent form of communication for 73% of businesses. With such a powerful tool, it’s no wonder businesses are utilizing such a powerful communications tool with their consumers. 

Personalization is Hot

Personalization takes the hot seat when landing the sale. When a consumer is addressed personally, recommended items see a 44% increase in inquiry requests compared to those that were not addressed personally. Email marketing can also be utilized with other marketing tactics, allowing integration to become an important part of your overall marketing campaign. 

Effective Meets Informative

Email marketing is an effective way to keep consumers informed of new and upcoming products and/or updates.

 

28% of online consumers subscribe to businesses to stay up to date with the business and to keep an eye out for rewards or promotions.

Easy to Measure and Track Your Progress

Email marketing allows you to track your progress throughout your email campaign to see how your audience is reacting to your message or promotion, allowing you the opportunity to connect better with your consumer base and how to enhance your consumer connection by tracking delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates.

Increase Your Brand Awareness

Consistency keeps your brand alive. At NMSolutions, we help promote your brand’s voice to focus on what means the most to your company and to your customers, all while informing and promoting your products and/or services to your dedicated consumers. 

Most Affordable Marketing Channel 

Email marketing allows you to reach a larger number of consumers for a significantly lower price than traditional marketing channels like TV, direct mail, or radio. 

 

A recent study suggests 85% of US retailers now consider email marketing as their most cost-effective marketing channel to date.  

Email Drives Promotions

Coupons are big business, E-Coupons bring a whole new ballpark to the game. Mobile coupons are now estimated to double over the course of 5 years, reaching more than 1 billion consumers. Email marketing is a great way to join the mobile coupon movement. 

 

65% of consumers use email coupons and state they are useful when shopping online. 

The Mobile Stay Connected

152% of US consumers utilize their email accounts from their mobile devices. 

 

With everyone having access to email at any given time, this platform can show promising results in real-time scenarios. 

Target Your Message to Your Audience 

Email Lead Generation allows to you identify your consumers in the different stages of the buyer's journey (Awareness, Consideration, Decision) and segment your consumers into the appropriate email marketing list to help move your prospects through the sales funnel with the right message, at the right time, with the right consistency, to efficiently create the best result for your consumer.   

Email marketing is an opportunity to build relationships, to speak to your audience, and to most importantly, create a personalized shopping experience for your consumers.